Operating Table Tennis Club Present Situation Analysis And Countermeasures Study Of Zhengzhou City

With the rapid development of the National Sports Club, along with the rapid development of the economy, with people’s health awareness continue to strengthen the sports consumption has gradually become an important part of people’s daily life. At this time, a variety of fitness clubs, clubs Yun gave birth to this new form of sports organizations, has also been seen as a city, a region, or even a sign of a country’s economic development and the progress of civilization. Table Tennis in China is known as the "national sport", because of this, on to eighty old Confucianism, down to such a high penetration rate on the development of table tennis teenage children can be marked with a few boards, many new opportunity, these very important opportunity to show in the table tennis club continues to grow. With the increase of the Table Tennis Club, Table Tennis market embarked on a rapid growth path. Literature, questionnaires, interviews, surveys, statistics and research methods,20Table Tennis Club in Zhengzhou City, club operating scale, nature, mode of operation, location, distribution, profitability and outlook, management personnel professional quality, and the age structure of the club coaches coaches engaged in teaching time, educational structure, technical level, wages and other issues for investigation and analysis and consumer Male, the proportion of female consumers, consumer groups, the main consumers of the level of knowledge distribution of consumer income levels in young and middle-aged consumer groups, different occupational groups involved in table tennis consumption, consumer spending, consumer motivation and consumer awareness, consumer participation in table tennis activity factors, consumer spending demand condition, the study of consumer behavior research, to identify the problems of the impact of Zhengzhou City, ping-pong club in operational management and development prospects, and propose targeted countermeasures and suggestions for further policy development for the city’s sports authorities, business by better management of the club, the popularization of table tennis to help benign development to provide a reference. The results showed that:(1) Table Tennis Club in Zhengzhou City, operating scale of operation, small geographical layout unreasonable, mostly located in the old town and the more prosperous regions, the mode of operation is a membership-based, general operating efficiency generally. The management system is not sound enough, bull management and confusion charges; relatively low degree of chain operations, has yet a table tennis club chain; generally not high quality management personnel business, consumer awareness is generally not strong.(2) Zhengzhou City operating table tennis club table tennis coaches age structure is not reasonable and the overall academic level is not high, and the generally low level of technical expertise, professional theory is not systematic, research capacity needs to be further improved, the low overall coaching ability, teaching level is not high, not systematic knowledge of training and competition, lower scientific training, there is not enough reasonable treatment and wage issues, the the coaches work of instability affect the Club Coaches sustainable development several coaches lack of training race consciousness, awareness of innovation as well as the lack of ability to communicate is not strong, which is an important factor in the development of impact club.(3) Zhengzhou City, the Operating Table Tennis Club in consumer spending generally do for the membership year, month, and the form of the second card; diverse consumer motivation, hobbies, physical health, lack of exercise, etc.; constrained consumer spending a myriad of factors, units, and home to the distance of the Table Tennis Club, busy with work, entertainment and more, the income is not high, and so on; most of the consumer movement fewer movement cycle is not fixed.(4) Zhengzhou city government should strengthen the laws and regulations of construction and industry oversight; strongly encourage investors to invest in the construction of sports clubs and operation; actively improve the management system, and stepping up training high-level, high-quality professional management personnel; advocate chain operations, bigger and stronger, improve service structure; propaganda.