Study Of Gift Design Of Children’s Food Packaging

Abstract It plays an important part in many aspects, With the implementation ofChina’s family planning policy, the only child in the family structure in our country growingproportion of children gradually have a pivotal position in the family, people attachimportance to children’s culture, making the children’s products market has great potential.For businesses, the children’s market is a huge market of millions of people, but to trulyaesthetic consistent with the child, it must be carefully designed. In today’sbusiness competition, giveaway for branding and promotional activities in children’sfood, plays a more and more important role. Report of promotional gifts not only increasedthe product sales profit, but also bring the matter of convenience for the consumer, meet theemotional needs of consumers, to brand communication, obtained for both business andconsumer identity. But in the face of fierce market competition, each brand in the choiceof bundled products is endless, with the market competition intensifies, ordinary small gifthas been unable to attract the attention of consumers. While existing commercial marketcomes to consumer goods and the lack of warmth and quality assurance, business gifts andthus there is a great design and development of research space.In this paper, child psychology, visual psychology, art theory and other relatedinnovative thinking on children’s food packaging product design comes in a moresystematic analysis demonstrated that children’s psychological characteristics and aestheticfeatures in the consumption process, thereby confirmed the children’s food comes with itsown product design regularity, cultural, times and particularity. By analyzing the presentsituation of domestic children’s food comes goods, psychological characteristics of childrenof different ages, children’s food comes with the principles discussed in future productdesign and the development of children’s food products bundled with many other aspects ofthe design outlook, a more detailed display of the children’s food comes goods designissues involved and the direction of development. By shape and color theory, explains howto create a scientific and rational food for children bundled product visuals; and bundled products designed for children’s food and culture of the lack of originality on the markettoday, the phenomenon can not attract consumer objects, detailed analysis and researchchildren’s food products comes knowledge, culture, fun, reasonable and effective solution.In order to attract the attention of consumers, increasing the brand’s market competitivenessof children, promote children’s healthy development.