Xiangtan Yaowan Old Street Culture Under The Resetting Of Specialty Packaging Design

In the process of the rapid development of the city, a contemporary new developed abundant society was constructed, which leads to the disappearing of traditional streets. In this situation, it has an influence on the heritage and development of Chinese traditional cultural return seems extremely necessary and urgent, which is the best way to arouse the old street memory.Relying on Xiangtan history culture and Yaowan block symbol, the old street’s traditional cultural brand and the brand of specialty are researched. We use the design strategies to restore the old street authentic life context and last Yaowan’s "spirit heritage". We inherit regional culture while make up the missing for the function of the local characteristics commercial element, which brings certain commercial effect for promoting the value of old street, thus making Yaowan be improving city grade, perfecting the urban functions, displaying Hunan cultural charm of the historical and cultural blocks. The research and design in today’s urban modernization’s process of the transformation and planning of the traditional blocks has an important practical significance.