Based On The Clothing Brand Culture Product Identification System

In recent years, the brand culture of the brand clothing in the apparel industry more and more attention. Under international brand clothing have settled in and occupy the background of the apparel market, brand culture increasingly important role of brand clothing. Gave a fulcrum from the core brand idea and brand mission, the brand has a clear positioning and direction of development. Cultural connotation of the brand apparel products to follow, so that the product design has integrity, recognition, relevance, product design to meet the functional requirements, while focusing meet the psychological needs of consumers, establish good communication with customers, improve consumer brand loyalty.Product identification system using brand clothing design plays an important role. Brand apparel design, product identification system can successfully make the brand more easily identifiable. Whether the product is an intangible promotional appearance where such effects to make the brand more easily spread. Apparel product identification systems designed to facilitate the extension done with several genetic elements can be constantly changing, the product has a certain tradition and systematic. Product identification systems of the brand with excellent products of genetic continuity, tradition, the brand with customers psychologically more closely together to improve customer loyalty. Identification of the product will run through from conception to finalize the design of the whole, for the design of creative activities to set a relatively clear alignment. Existing literature on product identification system has been more in-depth research, but product identification in the clothing brand culture and build products based recognition system to play a research core competencies of brand name products are not yet involved.Based on the systematic study of the Chanel brand, apparel product identification systems is drawn through the clothing style, color, texture, pattern reflected the four elements, and through clothing silhouette, detail, the main color, secondary color, fabric, materials, to further demonstrate the pattern. Based on the brand culture refining gene elements of clothing brands, sustained use on brand clothing, can be more easily solved the blind use of design elements, product deviate brand style positioning, product clutter, fragmentation, identification of the low range of issues.Based on the Issey Miyake brands such as research, product identification summed clothing brand culture is based on the use of brand association to build a reverse derivation recognition system. That is the brand of the brand culture can think of color elements, design elements, design elements, fabric elements, the application of these elements on the overall design of clothing, we can grasp the overall tone of the brand, and always maintain the brand’s style. Brands need to find the most suitable clothing brand culture focused on genes to build, so as to meet the brand content, giving the left a deep impression, are more likely to succeed.