Research And Application Of Product Identity In The Design Of Jinbao Drum

Product identification refers to the conscious and planned use of feature strategies by enterprises to make consistent sense of identity and values be communicated to the public.That is to say,a series of products of a brand are de-visualized,standardized and systematized by means of identification design.The homogenization of products worldwide makes product identification an important strategic resource for enterprise competition.Product identification enables products of the same brand to have unified identification features,enabling the public to directly feel the brand image,enterprise concept and product personality through the product itself,so as to improve the competitiveness of enterprises in the fierce market competition.With the continuous development of science and technology,the continuous improvement of communication level,the expanding scope of information dissemination,the technological gap in the manufacturing industry is getting smaller,and the homogenization of products will continue to increase.As a large enterprise of domestic musical instrument manufacturing,jinbao musical instrument co.,ltd.will inevitably be impacted in this situation.Therefore,in order to stand out in the fierce market competition,it is necessary to deploy from a higher strategic level and introduce the concept of product identification in product development,so as to seek a dominant position in the competition.Focusing on the perspective of design management system,this paper expounds the definition of product identification design concept and the content of product identification.And from the perspective of evolutionary biology to study the characteristics of the product identification,try on the concepts of brand and brand image,product identification paper there is interact with each other,promote the brand image and the relationship between the drum kit product design principle and factors is discussed,puts forward the drum kit product design from the brand,customer,environmental and social four aspects factors affecting,can unfold drumming appearance identification mode analysis,the study of tianjin treasure brand intention and facing the market environment,enterprise demands on the basis of compare and contrast the products of tianjin treasure and success brand products to explore the causes of tianjin treasure brand drumming lack of recognition,This paper designs the brand image of jin-bao brand drum from multiple angles,proposes a series of themes and expounds the rationality of introducing its concept,primarily conducts product identification design for jin-bao drum,carries out product appearance design according to product identification design,puts forward the specific method of product identification construction based on product image and product appearance design theme,and carries out part appearance design of jin-bao drum products according to the product identification system.