The Research On The Interesting Packaging Design Of Children’s Food

In modern packaging design area, the consumer’s emotional experience and psychological needs overweight the material demand.Interesting packaging design is accord with the new idea of modern consumer demand which emphasizes the interaction between the packaging and consumer by endowing more emotional ruction to the packaging. In this way, it can greatly enhance the appetency of products and brand benefit, and thus it’s more likely to be accepted and approved by people to create more economic and social benefits for the enterprise.The application of interesting packaging design concept is very attractive to the children and brings the plearsure in the process of using which shows the caring of children.The research object of this thesis is the application of interesting design in children’s food packaging, illustrated by the case of "Garden" Children’s Biscuit Packaging Design. It describes the origin and significance of this subject firstly, and then analyzes the defects in domestic children’s food packaging design And also, some excellent foreign interesting packaging cases and a large number of emotional design theories can be founded in this article.. This thesis makes a brand research on the children’s biscuits packaging. Finally, it introduces this thesis and the research method.This thesis focuses on the basic factors of children packaging design, safety design, and the educational principle of aesthetic perception. It introduces the main characteristics of taste-and-interest-oriented design and makes case analysis for design creation and shows the final works.This article tries to make an interaction between the packaging and the children when they enjoy the food. And then, we hope they can feel the joy of the packaging and use it again as a toy or an ornament. It is practically significant to bring pleasure, educational function to the procedure of using by children on the bases of basic functions such as protection, promotion, convenience, warehousing, recycling and so on.