Interesting Creative Element In Modern Food Packaging

The circulation of goods determines the development of their package design. With the continuous development of technology and perfection of business, the evolution of commodity packaging go through thousands of years. The stage goes from bud to growth and then the development, finally has entered the phase of the development of the modern market. The meaning of commodity packaging also has significant differences between modern age and traditional age.Nowadays,the packaging has not only satisfied with protecting goods as its basic principle; but also becomes a bridge between enterprises and clients. Both commercial and artistic features can be represent by packaging design, it makes the role of packaging become a important factor in business.Food packaging design has become a system process. The product can indicate both aesthetic and technology development. Since the world entering the global economy, the food packaging design also become personal and international gradually. It gives the opportunity to interesting food packaging design. Food packaging design of interest can satisfy the consumer's desire now. Their independent consciousness can guide them to follow.their own needs.Consumers need to find interesting in multifarious daily life. The charm of interesting design can bring people with fun experience.There are several methods to represent the interesting food packaging desig n, such as unique shape, attraction color, exaggerated text and human-based stru cture. Those methods can improve the position of goods in market, also strengt hen the recognition and trust of the consumer to the company. Nowadays, peopl e want to represent their unique characteristic by purchasing special products.Thi s phenomenon push the companies and designers to study the consumer's psych ology. Thus, they designed a conform to the public aesthetic taste of interesting packaging.People like to spend time on pursuit of beauty and interesting, the packing image is good enough to drive the consumer's attention. As more and m ore goods had been produced, the amount of waste is also get increased. In our study of interesting packaging design we should also focus on the concept of environment protection. Therefore, the interesting packaging make our life better and not damage our homeland.The topic first introduce how the interesting art associate with interesting packaging design.The introduction combine the method of theory with the actual case of interesting packaging design. The analysis of the characteristics of the interesting packaging design from different aspects. Discuss the importance of interesting packaging design from two point of views which are consumption psychology study and marketing study. Lastly make a plan and summary for development of food packaging interesting design and provide the reference for the modern packaging design industry specialization personalized development.