Xiaoxiang Impression-《Xiang Yao》Xiangxi Characteristics Of Food Packaging Innovation And Design Integration

Xiangxi food and Xiangxi regional culture is come down in one continuous line, the local characteristics of food to promote local tourism economy and play a decisive role to establish regional image. Therefore, how to reflect the special culture of Xiangxi in the packaging design characteristics of food in Xiangxi is very important. As a packaging designers, we in the packaging design of Xiangxi characteristics of the food, to fully consider the integration into the local culture, make Xiangxi characteristics of the food packaging has become a business card people know Xiangxi, let Xiangxi characteristics of food has its own unique positioning.This topic is "Xiaoxiang impression" as the theme,"Xiang Yao" for packaging innovation design brand of Xiangxi food features integration. Which mainly aims at the Xiangxi meat, beef jerky, dried ginger sugar and kiwi slices of four kinds of products as an example of creation. Starting from the characteristics of Xiangxi food is actual, put forward planning scheme and specific design, integrate various resources to design packaging design, from packaging design elements, color, packaging materials and packaging structure to study the theory and application, to the whole design scheme is innovative, practical and times in the implementation process. This paper hopes through the analysis and practice of the use of folk art elements in modern packaging, conducts the thorough research in view of the Xiangxi folk art elements, in the use of folk art elements to promote the local characteristics of food packaging culture at the same time, but also through the use of the packaging element of folk art and folk art and better promote national culture, in the folk art and modern packaging art to find the common features and cultural value.