| Background:Since2003,health administration and health supervision departments to crack down on the illegal practice of medicine,diminishing illegal practice of medicine,the health care market order has improved noticeably.For various reasons,repeatedly hit the illegal practice of medicine without a break,even in some areas is still rampant in some areas, to people’s health and safety caused great harm. Resulting in repeated social institutions organized medicine without a license with social, economic,service,marketing,and many other reasons,due to various reasons some people do not recognize the illegal practice of medicine,can not fully understand the dangers of illegal medical practice,provides a breeding ground for the illegal practice of the soil. Therefore,the investigation of undocumented residents run medical institutions of social attitudes and health seeking behavior for the government and health supervision departments to develop targeted interventions proposals fundamentally clear social undocumented breeding soil run medical institutions,to radical social purpose undocumented run medical institutions.Objections:This study used self-made questionnaire survey on the use of face-residents survey to understand undocumented residents run medical institutions of social cognition, the residents of health administrative departments to combat social attitudes undocumented run medical institutions,analysis of social undocumented Medical institutions do exist and people choose their social social roots run medical institutions for treatment of undocumented social causes,health administrative departments in order to start from the demand side,the provision of targeted measures to dismantle illegal practice demand-side market.Materials and Methods:This study used a multi-stage stratified random sampling and convenience sampling method of combining. Around the city,Shandong Province,according to undocumented run medical institutions to combat the situation,the province’s17cities drawn1-3per city districts,a total of30counties participating in the survey,each county decimation2012-2013investigation of the social run medical institutions undocumented cases30cases, each society organizations organized medicine without a license interview5-10people aged over18.Results:1.Knowing run medical institutions need to obtain"medical institution" of2949people (65.7%), understand the social organization of undocumented dangers of organized medicine1267people (28.2%), knowing that the government investigate undocumented run medical institutions of social action There are2,746people (61.2%). Different regions,age,education,occupation undocumented residents of the community run medical institutions at different levels of awareness.2.That "social undocumented run medical institutions" good clinical results of402(9.0%), in the fight against "social undocumented run medical institutions" supportive of3,728people (83.1%), on television, newspapers and other media medical advertising, do not believe2270people (50.6%). Different regions, age, education, occupation undocumented residents of the community health agencies do different attitudes.3.Visits here when verifying whether consciously made"medical institution" There are1,260(28.1%), the future doctor will choose to run medical institutions of social undocumented1004(22.4%), once in the social undocumented Office Medical institutions for treatment over a1709people (38.1%), discovered in the future society organizations organized medicine without a license,or to the Health Bureau reported health oversight agencies have2,193people(48.9%). Different regions,age, education,occupation medical residents behave differently.4.Undocumented run medical institutions of social cognition and attitudes of different medical residents behave differently.Conclusions and Suggestions:Conclusions:1) At present, Shandong Province Social undocumented residents of the community run medical institutions lower overall level of awareness,region,age,education,occupation will affect the residents of the community of undocumented run medical institutions cognitive level.2) At present,Shandong Province undocumented residents run medical institutions to combat social attitudes more positive, residence, region, age, education, occupation will affect the residents of the community’s attitude undocumented run medical institutions.3) At present, Shandong Province undocumented residents of the social behavior of organized medicine institutions lower overall level,region,age,ducation,cupation, around the availability of formal medical institutions,medical institutions here whether the reimbursement will affect the residents of the community without run medical institutions conduct certificate level.4) Shandong Province undocumented residents of the community well-run medical institutions cognitive and positive attitude is conducive to the formation of the correct seeking behavior.Suggestions:1)according to the different characteristics of the target population to adopt different forms of health education.2)strengthen the fighting publicity,promotion of social harm undocumented run medical institutions to increase public awareness of the dangers of illegal practice of medicine,and enhance self-protection awareness.3)resolve residents"difficult and expensive"problem.4)the rational allocation of medical resources for high school low income levels of different groups,so that they receive the appropriate level of medical services,medical services to achieve accessibility and fairness to both efficiency and equity.5)strengthen medical advertising management.To combat the illegal practice and the fight against illegal medical advertisements work effectively combine,increase illegal medical advertisements published daily medical institutions supervision and inspection,to regulate their practice behavior. |