Research Of The ’Chinese Year’ Visual Identity

The rhythm of modern people’s life has been more quickly than before, fast food hasbecome an essential needs for people who travels out. The visual design of Chinesefast-food need to keep up with the trend of the times, to meet the aesthetic ideas of youngpeople; and inheriting Chinese traditional folk culture, to make Chinese fast food to showthe fascination of the nation. One way is to deduce folk with fashionable element and makeit more vitality to catch young people’s eyes, to integrate into people’s material and culturallife more perfectly, to embrace the new era.Chinese fast food is the main line of “Chinese year”,which is for white-collar fashionconsumer groups. Brand promotion highlights: Interpretation of folk culture with thefashion forefront of visual language. the Spring Festival "Fu" is the main element of‘Chinese year’, with the nostalgia red green tone.It makes out wonderful eyesight byarrangement with the extension elements of color, the festive atmosphere and fashion theperfect present, outer clothing to the China folk put on the fashion.