Shanghai Commercial Shop Signs Custom Flow

The commercial custom is an important part in the Economic-folk,while commercial shop signs, as an curial part of the Economic-folk, it is not only an Folklore benefit to the Economy,but also an open-sign of folk linguistic in the culture society,it is also an complex topic of history,folklore,culture and psychology.we can say that the shop signs is an kind of marketing approach,it is recognized by the people and the society.While on the function of the city,the city in itself is an"Field of culture production",the shop signs were the typical capital of the culture field, we can say that the capital of the city must be the common memory of mankind,while,shop signs as the culture legacy should be the basic of the city culture.The thesis in on the basis of the field work as well as the literature.It is divided into6parts,the beginning part starts with the reason in the research and outline the inadequate of the research in nowadays.The1st part sort out the origins of the shop signs and analysis the combing part such as the color as well as the carving,calligraphy.part2has divided shanghai’s commercial history as4different periods,as late qing dynasty,mingguo and modern shanghai and summary the character of the4periods.part3-part5analysis the contemporary value and the social and culture psychology of the shop signs.