Study On The Financing Of Small And Medium Sized Cultural And Creative Enterprises

At the end of the20th century, Atkinson and Cote pointed out that the new economywas knowledge-based economy, and the core and power of it was creative economy.Cultural and creative industries,who’s kernel is knowledge and creativity, is the world ’semerging sunrise industries,playing an increasingly significant role in every country’snational economy. In the mid-1990s,our government raised a reform of cultural system,waking up the vitality of the industry.Policies, capital and talents swarmed into thisarea,which began to set off a boom in the development of cultural and creative industries.In-depth integration of culture and technology continually promotes cultural and creativeindustries to new heights. In the "Twelfth Five-Year Plan", our government clearly putforword that we should " promote cultural industry become a pillar industry of our nationaleconomy ". driveing construction of cultural and creative industries into a new significantperiod.Cultural and creative industries are capital-intensive industries. As the core ofmodern economy, finance has decisive influence in its development. China’s cultural andcreative industries are mostly make up of small and medium enterprises. The seriouscontradiction between weak capital contradictions and needs of huge amount of money isthe biggest obstacle hindering company’s development and industrial upgrading. In thispaper, small and medium enterprises of cultural and creative industries are treated asresearch object.The main point of study is to analyze its financing problems.Firstly, from combing historical references at home and abroad,find the necessity andbreakthrough of research. Secondly, define the scope of this study and pave the theoreticalbasis of the article. Third, describe the development process and the overall financingstatus of cultural and creative industries.Main focus of this part is development status ofChina’s cultural and creative SMEs, their financing needs and financing bottlenecks. Inorder to fully grasp the financing environment of SMEs, this paper conducted a SWOT analysis as the lateral perspective of its financing environment and conditions. With fuzzycomprehensive evaluation method,I select four typical practice of corporate financing andconduct a comprehensive evaluation on financing efficiency. On this basis, according tothe funding needs of enterprises of different characteristics of life cycle,this paper plans arecommended financing structure for SEMs. Finally, refer to all former study, put forwardpolicies and recommendations for the financing of small and medium enterprises in thecultural and creative industry.