Olympic Games Sponsorship Model And Games Sponsorship Model Comparative Analysis

Sports sponsorship is sponsorship of a class, is a sports theme support, is the sponsor to sports events, sports organizations and athletes to provide cash, in kind or service support in the form of, and is the sponsor has allowed to sponsor the party enjoys certain belongs to his right or as a sponsor for commercial publicity as a reward, in order to achieve business or personal sponsorship purposes. Sports sponsorship activities have gradually replaced the traditional sponsorship marketing mode, marketing has become sponsored by new wave. Sports sponsorship marketing mode is now becoming an important form of expression, to sponsor sports at the same time, the enterprise with the aid of sports aggressive fighting spirit, product image and sports reasonable combination, increase product visibility at the same time, establish a corporate brand image, more and more enterprises for sports sponsorship attention, the sports events sponsorship research also needs more and more fine.In this paper, through the literature material law, expert interview, comparative analysis, logic analysis and other research methods of combining, from two aspects of positive and negative contrast analysis for the Olympic Games (hereinafter referred to as the" Olympics") sponsored mode and the people’s Republic of China (hereinafter referred to as the" Sports Games sponsorship model").This article from the Olympic Games and National Games sponsorship model basic features, development status, comparative analysis of the advantages and disadvantages of several aspects of the Games sponsorship model deficiencies improve. Among them, support pattern research program for, first, summarize the Olympic sponsor pattern characteristic and development current situation; second, summed up the Games sponsorship model characteristics and development status; third, for the Olympic Games and the characteristics of national characteristic comparative analysis, find out the Games sponsorship model deficiencies; in fourth, the perfect games sponsorship model method and way.This article synthesis of related data and study the development of China’s sports sponsorship state of national games support pattern and presents some Suggestions, epected to cause the attention of the national games sponsor model research, expect to find support pattern of national development deficiency, help the national games spport pattern the smooth implementation of practice and perfect...