Nanjing City National Fitness Base Site Service Quality Influence Factors And Countermeasures Of Research

In the background of rapid social development, due to theincreasing of the ageing population, the socialization of sports andfitness awareness enhancement, and people to the sport of urgentneeds increase, make people to join the ranks of the enthusiasm offitness, then national fitness is the site has established. Atpresent, the national fitness grassroots site has become an importantpart of the social culture, to promote its development of nationalfitness plays a very important role. People can through to the siteof the national fitness sports activities and achieve the purposeof strong body and mind, still can enlarge the interpersonalrelationship to promote cooperation, and for the feelings of thecommunication and exchange. In order to fully implement plan offitness, improve people’s physical quality and health level, improvethe way of life and life attitude, speed up the Nanjing nationalfitness of the rapid development of the pace. The national fitnessin Nanjing city primary site carried on the questionnaire survey,a total of168questionnaires, and by using the methods of documentary,questionnaire investigation, interview method, field observationand statistics methods in Nanjing city national fitness grassrootssite service quality. The main contents have Nanjing city nationalfitness grassroots site service quality of the present situation,the influence factors analysis, and put forward the correspondingcountermeasures. With the principal component analysis method ofNanjing city affecting national fitness grassroots site factors onthe quality of the service, including services, the ground equipment,organization and management, social environment, fitness staff,social economic and rules and regulations, and discusses theinfluence factors of each of the factors in Nanjing city and theinfluence of the national fitness activities. Through the study,found that Nanjing city national fitness some shortcomings ofexisting development, such as the government’s attention degree isnot enough, the funds investment, the lack of the shortcomings of the facilities and lack of social sports instructors, this affectsnational fitness grassroots site of service quality. Also for makingreasonable service quality evaluation provide effective guarantee,but also to promote the development and implementation of sportssports development strategy planning and national fitness sportsdevelopment for our country and scientific reference for the studyand theoretical basis.