Research On The Market Development Equity Allocations Of The National Games Two Grades Organizing Committee Of China

National Games, is the largest multi-sports event in China, which has beenhosted by the State Sports General Administration and undertaken by localgovernment. Since the Ninth National Games, in the wake of the co-host of host cityand other cities, there appears the two-level organizing committee. But the marketdevelopment is exclusively held by the National Games Organizing Committee and itregulates that the resources should be managed and developed solely by the marketdevelopment department of the Organizing Committee as the sub-division neitherhave right to develop nor have the access to the income distribution. The marketdevelopment department only takes the duty of offering the return-services to thesponsoring enterprises. This results in lack of co-ordination of resources and lead toconflicts between two-level organizing committee as well as the poor realization ofprofits.In this paper, the rights and interests allocation of the market development ofNational Games two-level Organizing Committee is the subject of the study. Itfocuses on rights and interests allocation of the11th and12th National Games basedon game theory and the theory of intergovernmental powers and financial rightsdivision. The main methods used in this paper include literature review, expertinterviews, on-the-spot investigation, comparative analysis and logical analysis. Itanalyzes the institutional setup of the National Games two-level OrganizingCommittee and the market development, the current situation of the rights andinterests allocation of market development from the9th to12th National GamesOrganizing Committee as well as their problems and the causes that lead to theseproblems. Besides, this paper also examines the successful market developmentexperience of the Olympic Games and their inspirations to the National Games, andgives suggestions on rights and interests allocation of market development andstrategies of optimizing the interest allocation of the market development of two-levelorganizing committee, and provide advice on effectiveness of the allocation of themarket development of the two-level National Games Organizing Committee andother multi-sport events.The full text consists6parts:1, introduction, including of the problem, thesignificance of the topic and related Summary;2, the research object, method,purpose, technical route, insufficient;3, National Games two–level OrganizingCommittee market development rights and interests allocation status quo, problemsand reasons;4, Olympic Marketing distribution experience and a revelation;5, Theoptimization basis and countermeasures of National Games two-level OrganizingCommittee rights and interests allocation of market development;6, conclusion.The main conclusions of the article: Firstly, the host of the National Gamesexperienced through organized by the designated city to bidding city. Since thesub-division generated from the Ninth National Games, they have a National GamesOrganizing Committee (the national group Authority) and sub-division OrganizingCommittee two of the Organizing Committee structure. National Games Market Development agencies experienced from scratch, from immature to maturedevelopment process, the Games Market development agencies set too scientific andrational, is directly related to the effectiveness of market development effectiveness.Secondly, National Games two-level Organizing Committee market developmentrights and interests allocation situation has two ways: One is the Ninth NationalGames created by the National Co-ordination of the organizing committee, theconference organizing committee set up branches, into the interests of way; the otheris tenth, eleventh, twelfth session of the National Games, originally co-ordinated bythe National Organizing Committee and development, for the benefit of exclusive way,after this way contradictions cannot be reconciled and instead put the open market,their way of development, but this is not conducive to the realization of the NationalGames Market Development maximize the effectiveness of resources is not conduciveto the maintenance of market development order, and should start the development ofthe market, made it clear two-level Organizing Committee way of rights and interestsallocation. Thirdly, the problems and the reasons of rights and interests allocation ofmarket development of National Games two-level Organizing Committee: theexisting two-level Organizing Committee management system led to an interestdisputes; deal with a high degree of monopoly of resources and limited splitimbalance; resources development inadequate; lack of communication between thetwo organizing committee hinder interest in exercise; market development agencieslack of specialization; lack of market development legal system construction. Fourth,the National Games and the Olympic Games market development interests assignedcompared Olympics clear the International Olympic Committee when the session ofthe Olympic Games Organizing Committee and the National Olympic Committees ofthe three major development of the main and the respective rights and interestsallocation system, clear the respective responsibilities, rights and benefits relationship,with a complete market development institutions and a sound legal system. Learnfrom the experience of the Olympic Games, National Games need to establish anallocation system in rights and interests market development, the establishment of thespecialized agencies of the market development, strengthen the legal system. Fifth, inorder to fully mobilize the enthusiasm of the organizing committee of the two, theneed to build National Games two-level Organizing Committee to jointly develop theorganizational structure of resources, a clear way in rights and interests allocation, andthe powers and financial unity on the basis of the two organizing committee adopt acooperative strategy, that is, to bear their respective responsibilities, but also sharedbenefits, market development to maximize efficiency. Sixth, the optimization of theNational Games two-level Organizing Committee rights and interests allocation ofmarket development countermeasures include: improve the National Gamesorganization and management structure; clearly the responsibility of the two powersof the organizing committee, the rational allocation of resources; strengthen theorganizing committee of the two to keep the information symmetry; strengthen theNational Games Market Development agencies specialized construction; the soundNational Games Market Development legal system; clearly defined two marketdevelopment of the Organizing Committee of the rights and interests allocation methods: one is the pooling of resources managed by the National OrganizingCommittee, two Organizing Committee co-development, co-income distribution;another, unified management by the National Organizing Committee, the twoorganizing committee rational allocation of development resources, each gain andwork together to return.