| People in modern society, the news has become one of the most important way of obtaining information. Sports news as one of the content of the news spread, both from belongs to the news business, and closely connected with sports, so the characteristics of the sports news is necessarily has the two properties, making it both can cross interaction, also makes the sports journalism has formed their own different from other activities of marks and characteristics.In the news media, the most timeliness is network media, the network rapid rise and influence to be reckoned with in the past two years is in the form of micro-blog. Micro-blog for sports, is unable to provide the advantage of other media, it truly achieve some opposite and point to point communication and interaction.2011micro-blog has become the most notable of the new media, micro-blog is changing our life, changing the pattern of the media, its social involvement and permeability increasing, in the field of the social influence is huge. Micro-blog influence on sports is play the same role. Micro-blog incarnates the sports news of how to use it for their better services and propaganda, in the new period, new media sports need to carefully consider a problem.This article USES the logic analysis, questionnaire investigation, case study method, comparison analytic method, such as research methods, through to the200people of Nan Jing Xuan Wu borough of micro-blog usage survey, from the age, occupation, with micro-blog accounts, use micro-blog focused on the content and the purpose of the evaluation of all aspects of the micro-blog opened an investigation and analysis. To understand the usage of micro-blog and user attention and evaluation in sports. |
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