| Sina micro-blog since its inception in2009, has become one ofthe most rapid application platform in present China’s Internetdevelopment. There is more and more people pay attention, and itspublished content also being paid more and more attention, become anew force in the field of communication. You knit "scarf"(micro-blog)today? Once has this popular saying, the dissemination of informationentered into the micro-blog era almost overnight, no transition and nohesitate. In2010July with the South African World Cup curtain, theuser amount of Sina micro-blog is so large that caused the servercrashed, this gives us insight into the strong spread ability ofmicro-blog, also cause us to think about sports news communication:.Sina micro-blog really has what kind of impact and change to thesports journalism?Thinking about this, this papers use Sina micro-blog as the objectof study, using qualitative research method, combining with theliterature analysis, text analysis, comparative analysis and caseanalysis methods, to summarize the results of previous studies fromthree aspects: sina micro-blog application research, sina micor-blogsports communication research, Sina micro-blog sportscommunication problem/trend/fusion. And then make a furtherresearch on Sina micro-blog of sports news communication.Through above analysis, basically show the profound influence ofSina micro-blog on sports news dissemination. Outline a scene ofsports news communication in the context of new media. Enrich,expand and improve the sports news dissemination theory, and alsofill the gaps of research on the dimension. |
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