| The after90s college students has become the main body of contemporary college students, its growth has attracted many attentions of the society. The After90s college students are in a critical stage of their value formation and development, the popular culture which rapidly developing by means of the Internet technology and the mass media promote has favored by after90s college students. Popular culture has filled with the after90s college students’ learning and all aspects of life, and constituted the main environment for the development of the after90s college students’ values, and play an important role in development and evolution of the after90s college students’ values.This article embarks from the reality, analyses the influence of pop culture on the after90s college students’ values formation and development, and analyzes the reasons why the popular culture can influence the after90s college students’ value and the influence mechanism.Popular culture is like a "double-edged sword" and has dual effects on the values of the after90s college students. On the one hand, popular culture expand the value choice of the after90s college students;strengthen the after90s college students’active spirit of subject consciousness and personalized; speeded up the process of the socialization of the after90s college students. On the other hand, bad popular culture leads the after90s college students’value to utilitarian value target; vulgarity of aesthetic temperament and interest and value standard fuzzy. The reasons why the popular culture can influence the after90s college students’value formation and development are various. Both include the after90s college students own characteristics and psychological needs, also the characteristic of popular culture and school education reasons. The influence of pop culture on the after90s college students’value is not random but by some mechanisms, these mechanisms mainly includes cohesion and centripetal mechanism, attract penetration mechanism, independent build mechanism and peripheral strengthening mechanism.According to rhe influence of popular culture on the after90s college students’ value, this paper argues that the after90s college students’value education guidance strategy under the influence of popular culture should from the following three aspects: Firstly, guiding the healthy development of popular culture to create a good environment for the development of the after90s college students’ values:leading the popular culture by Socialist core value system; strengthen the construction of advanced culture; innovate the cultural management system.Secondly, improve and innovate the ideological and political education content and method to cultivate the after90s college students’core value:make the socialist core value system as the basic content of ideological and political education to enhanc the after90s college students’ identity of socialist core value system; Strengthen aesthetic education and art education to improve the after90s college students’ aesthetic ability; strengthen the psychological quality education to build the acception system of the core values of the after90s college students; pay attention to practice teaching to promote the unity of the90s college students’ core values education; absorb the quintessence of popular culture to enhance the attraction of ideological and political education. Thirdly, create a healthy and colorful campus culture atmosphere to rich the after90s college students’ spiritual life: cultivate the campus core values to shape the soul of a school spirit; create high quality campus culture products to satisfy the after90s college students’ spiritual and cultural needs; insist the theory and practice of innovation to construct the Long-term development mechanism of campus culture. |
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