Exploration On The Impact Of Popular Culture In Universities

Popular culture is a particular cultural phenomenon suited to the development ofmarket economy, which is generated in the context of modern industrialization. Withthe rapid development of modern science technology, especially the evolution ofinformation and communication technology represented by Internet, it has permeatedpeople's daily life, changed their thoughts and behavior, the way of thinking and thesociety. On campuses, undergraduates are very vibrant, energetic, active, so sensitiveto popular culture and inclined to accept new things, thus popular culture inuniversities has its own characteristics. The study of popular culture in universitieswill be of great importance theoretically and practically, because it will helpundergraduates establish the correct world outlook, outlook on life and values in theaspect of everyday learning and life education, making them the main part of positiveand healthy pop culture on campuses in order to promote the development of campusculture orderly and healthily.Having sort out research dynamic at home and abroad comprehensively, thisthesis defines relevant concepts such as culture, pop culture and pop culture oncampuses, concludes the features of pop culture in universities, that is, the characterof era, diversity, entertainment, relative closeness and interactive sharing, explains itsperformance in information conveyance, recreation and expression and its functionsof guidance, inspiration, gather, creation, nurturance, regulation and radiation andanalyzes its positive and negative impact on students'study, life and thinking and onthe construction of campus culture as well as reasons. On the basis of the aboveexplanation and analysis, the author continuously discusses how to correctly treat andlead pop culture in universities and provides several countermeasures in terms ofleading mainstream culture, establishing rules and regulations and improving securityso as to boost healthy advancement of pop culture on campuses and create goodenvironment for the construction of students'growth space, the development ofuniversities and the flourishment of our national culture.