| In recent years, the society becomes more and more emphasis on innovation and trend. Design is used to increase the added value of the products, and began to focus on the cultural value of the products, At the same time, with the economic development, the various human consumption of natural resources too, caused a lot of pressure on the environment, put the green design concept into product development and design from all aspects of production to reduce pressure on the environment is very necessary.This paper introduces the development status and brand marketing necessity of the crab, and analysis of the problems encountered by the crab green packaging design. Clarified crab packaging should carry out the care of ecology, environmental awareness and sustainable development of design ideas, and to implement the principle of simple comfortFrom the point of view of the green packaging design introduced Qilihai crab packaging status and trends, in-depth analysis and summary of the success factors of the Yangcheng Lake hairy crabs packaging, provide useful experience for the development of the Qilihai crab packing. Qilihai itself is rich in natural resources, and the the Qilihai crab has many advantages, but because of brand marketing is not in place, packing unitary, brand recognition is not high, looking for a proposed Qilihai crab green packaging packaging design to improve performance with the environment, the natural coordination of design ideas, so sublimated to the society, coordinated with the natural symbiotic complementary "realm of from an unreasonable packaging of low-level mode. Simultaneously the Qilihai crab packaging materials, form and structure "moderate, healthy and recyclable green performance studies, the use of traditional handicrafts, and combined with the green woven materials, green packaging design, from the production of the original to the process proposed the corresponding green Solutions pathway. |