Agricultural And Sideline Products Of SHANXI Experiencial Packaging Design

Research Purpose:The design project of packaging materials,structure and the visual creativity and design,solve environmental protection and interaction experience practice and application in packaging design.To make the brand of SHANXI built the trust of consumers to a certain extent,To make the brand of SHANXI more appropriate and interconnected economy sales model,To make the brand of SHANXI from its early mode into the ideal brand market growth.Main contents and work:The project made market research and analysis,deeply analysis the desire and behavior and demand factors between the target audience,consumer and users.The project completed the innovation design of packaging structure,the design of the visual expression,made the packaging of SHANXI meet consumers multi-level demand.Conclusion and Research Results:The project in view of the current form of commodity economy,the commercial design and design research,research more potential in the role of the packaging design in the market,to solve the environmental protection and interactive experience,practice and application in packaging design.To make the packaging of the brand more specified and more brand-personality.Significance of the Conclusion and Research Results:this design makes the protection function,transportation function and storage function of the package,as well as makes the brand and product information more on the needs of e-commerce sales model.To the brand,logistics,sellers,and terminal consumers,this package design has more targeted service performance.As a commercial application design project,it has research value on combining the real market reaction and the development direction of the design.