The Historical Evolution And Cultural Influence Of Yangloudong Brick Tea

Yangloudong is located in Chibi city of Hubei province, because of its rich history of Green brick tea, it was known as "the hometown of brick tea". About in the late Ming Dynasty and early Qing Dynasty, Yangloudong brick tea was formed, then Yangloudong brick tea was experienced the rise and fall in the later three hundred years. During the boom of Yangloudong brick tea, its mainly consumption market are nomadic area in northern China, Mongolia and Russia, due to the distance between producing area and consumption market is so far, Yanglouddong brick tea need to be transport more than ten thousand miles, this tea channel was called "Tea Road" which has profound connotation in economy and culture. Yangloudong brick tea that through long-distance transportation not only promoted the economic development of producing area and sale area, but also promoted the exchange and confluence of the culture between production and marketing areas, increasingly ricing culture connotation of Yangloudong brick tea. The Yangloudong which was prosperous because of brick tea in the old days is decline and not interested after the liberation of the tea factory, but in the local there are many remains that relates to brick tea, these remains are important cultural heritage and need to be timely protected.The study of Yangloudong brick tea’s history evolution and cultural influence, on the one hand,this study enriched the Chinese tea culture and tea culture history. On the other hand, through arranging the history evolution of Yangloudong brick tea, illustrating the relation between Yangloudong brick tea and the "Tea Road" which is an important economic and cultural channel, as well as, holisticlly analysising the economic and cultural influence to the production and marketing,it can improve the visibility of Yangloudong brick tea. Then providing historical and cultural resources to the renewal of Yangloudong brick tea and Chibi City regional characteristics building.This paper is divided into five parts, the introduction introduces the background of selected topic, research status and significance of research, research scope and research methods. The first chapter mainly elaborated the historical periods of Yangloudong brick tea’s production and development, in time clue, the Yangloudong brick tea development process is divided into:Yangloudong tea overview before Ming Dynasty, produced during the Ming and Qing Dynasties, booming in the late Qing Dynasty to the early Republic of China, fading in the late Republic of China, as well as analyzing the historical reasons of the rise and fall of. The second chapter mainly talking about the brick tea transportation route, from multiple perspectives which including the origin and development of this transportation route, the important towns and businessmen in this transportation route to reveal the long history and rich connotation of this transportation route. The third chapter mainly studies the effect of Yangloudong brick tea on cultural development of the production area and marketing area, throuth comparing the different tea custom between Yangloudong and Mongolia, then selective analysis the cultural effect of Yangloudong brick tea which experienced long-distance transportation in the marketing area. The last chapter mainly analysis the realistic problem and solution of the brick tea in the process of development, through linking the brick tea to the concept of health, the development of tourism, the immateriality culture heritage protection project and the modern marketing to revive the Yangloudong brick tea.