Health Literacy Study Urban And Rural Residents In Guangdong Province

Health literacy refers to the individual to obtain and understand basic health information and services,and the use of such information and services to make the right decision,is an important part of health quality,to maintain and promote their health. Health literacy is an important index to measure the health quality,directly affect people’s life and quality of life,and then influence the development level of development of social productive forces and overall economic and social. To improve the health literacy of residents is beneficial to the improvement of disease prevention and self-health care consciousness,helps to improve the ability of residents health status and cognitive ability to deal with public health emergencies,is beneficial to improve the ability of residents to use reasonable medical treatment and the medical and health service resources.Health literacy is divided into two categories: one is based on the standard of “cognitive- behavior- skills of health literacy”,including three aspects, namely the basic health knowledge and concepts,healthy lifestyle and behavior,basic skills;two is a combination of public health problems,health literacy of concrete can be divided into six categories, including:scientific view of health literacy, infectious disease prevention literacy, quality of chronic disease prevention and control,safety and first aid literacy,basic health literacy and health information literacy.In this paper,Guangdong Province,in 2012 and 2009 of residents’ health literacy survey data based on Guangdong Province,the overall level of health literacy is low,lower than Jiangsu and the national average level. In 2009 and 2012,Guangdong Province,the health literacy level of the residents were 5.42%,6.21%,lower than the national residents health literacy level of 6.48% and 8.8%. Guangdong Province,the difference of urban and rural residents health literacy level was in 2009 2012,Guangdong Province,city residents’ health literacy levels were 7.22,8.39%, the level of health literacy of rural residents is 2.64% and 2.92% respectively. Guangdong Province,the characteristics of urban and rural residents health literacy level of the overall presentation:city residents is far higher than that of rural residents:men and women the gap is not higher than that of the elderly;young people;the higher the education level,the higher the level of health literacy. On the urban and rural,gender,family population,income and occupation,the degree of culture dependent variable for Logistic regression analysis,education level,income is the main factor affecting the health literacy level of Guangdong Province,urban and rural residents.Guangdong Province residents health literacy to promote the existence of the overall level is not high,the urban and rural population,the health literacy level of the gap is too large,the health knowledge is still can not be effectively transformed into a problem of health behavior,basic medical care and chronic disease prevention literacy is low. In view of the above problems,put forward the corresponding measures can be:one is through the promotion of national health literacy promotion action, strengthen the propaganda education,two is to strengthen key areas,special populations, health education and health promotion in field work,three is to create a health information literacy evaluation mechanism,four is to establish the stable health literacy monitoring system targeted intervention measures,and strive to improve the level of health literacy of residents of Guangdong province.