Third-party Independent Medical Laboratory Company G Service Marketing Tactics

Allocation and effective use of third-party independent medical laboratory testing of samples toachieve centralized testing, optimizing the medical resources), not only can greatly reduce costs, moreimportantly, can improve the detection efficiency and quality, reduce error rates. In Europe and Japan andother developed countries, an independent clinical testing laboratory has occupied the market of1/3.America’s current clinical diagnostics business carried out by independent laboratories, in addition tomedical and health institutions outsourced diagnostic services, also provides diagnostic services forpatients directly. In the third-party independent third-party medical tests Medical Laboratories Chineseindustry is still in early stages of development, China is still99%of the hospital laboratory testingbusiness is completed. Overall market size is small, there is greater room for growth. After China joinedthe WTO, modern medical laboratory technology, independent laboratory industry has a thriving scene,but the competition is becoming increasingly fierce.Currently, explore third-party independent medical laboratory services less domestic sales strategy,so third-party independent medical research laboratory services marketing strategy, marketing theory formedical services domestic third-party independent laboratory medicine has important practical significance.Explore some of the ways for guiding the company’s development, but also caused the relevant healthdepartments in our crew, especially the medical staff to provide medical services agencies recognizeindependent medical laboratory, medical units to promote more independent laboratories to obtain medicalrecognition, lay the foundation for the future development of an independent laboratory medicine. In thispaper, the medical profession as the background to a single company for the study, in marketing theory as aguide, based on experimental data and collect first-hand data, using a comprehensive empirical study, theuse of questionnaires, comparative analysis, lessons learned other means, statistical data analysis andprocessing, combined with literature methods, the use of PEST, Porter’s five forces model, SWOTanalysis,7PS marketing mix analysis tools, the G ’s service marketing issues in depth study of thesystem.This paper first introduces the development of an independent laboratory medical background,significance, methods, and content and innovation. Then outlined the basic theory of marketing, medicalservices, medical services marketing theory and its development process. Then from several parts of themacroeconomic environment, the competitive environment, the internal conditions of the medicalprofession in the G’s conduct marketing environment of a detailed analysis, using SWOT analysis,discusses the company’s opportunity to G, threats, strengths and weaknesses, help Learn more realisticenvironment. Analyze the contents of the article and then combines the foregoing, through the selectedtarget market analysis, target market selection, and then to the service marketing mix framework, systemsand focus on the analysis and the establishment of G’s marketing organization, personnel interior elementsmarketing, service products, services prices, service channels and outlets, communication services orpromotions, and customer service personnel, tangible show services, processes and other services to thespecific elements of the policy is applied. And the implementation of the policy measures. Finally, the fulltext of expenditure on research summarized, including research and conclusions, and lack of seeking truthfrom facts, make relevant comments also noted, in practice, it should focus on specific elements of thegenerated internal personnel marketing strategy, a professional marketing establishment of theorganization, should be ahead of the layout, efforts to broaden the channels for medical services, accuratemarket segmentation, target market and identify the core of the company’s market positioning is the key.