Research On Consumption Ethical Issues In China’s Contemporary Transforming Society

Consumption is the basic phenomenon in human social life; Human beings wantto survive need consumption. Consumption not only satisfied human needs but alsopromoted the development of human society. With the development of human society,consumption become a phenomenon in commodity economic society, and at the sametime, it brought a serious of questions and caused more and more people to payattention on it. Because of the consumption, it will surely lead to some relevant socialrelations and consumption ethics, all of this would certainly affect the consumingbehavior. Consumption concept is the reflections of social material life, human werealways under the influence of the consumption concept when they are on consumerbehavior. The consumer activities in our daily life are not only economic phenomenabut also contain some ethical significant. Consumption ethics is the ethical principlesthat people must followed on consumer behavior, and it is also a serious of code ofconduct and ethics to standardize and regulate people’s consumer life and behaviordirectly.Since the reform and opening up, social economy develops fast, people’sconsumer standard goes up quite significantly. So, the Chinese people experiencedthree stages of consumption, survival, development and enjoyment, it surpasses therate of transformation of western country greatly, so does the people’s consumerconcept. There are some problems of moral deficiency and confused consumer ethicalorder appeared in the field of ideology and consumption, which gives a quite negativeimpact on the social development of the transition period. It will bring the importanttheoretical significance and practical significance when these problems have beensolved and explored the consumer ethical mode which corresponding with thedevelopment of the times.The thesis is established in the condition of consumption in transformationperiod, defined what are consumption, demand and hierarchy of needs, and figuredout the relationship between consumption and ethics, consumption and demands.Summarize and analysis the assortment and the content of consumption basic ondifferent demands; they were Survivability consumption, Developmental consumptionand Enjoyment consumption. Then, it put forwarded to structure a consumerconception which is adapt to the social transformation period, that could full affected the development of society to the objective needs of consumption. Basic on thereasonable consumption, established the consumption ethics system in the period ofsocial transformation in China. Finally, this thesis proposes the basic principles andspecific ideas of consumption ethics construction in our country, which can lead thepeople to establish the correct consumer conception and promote the construction anddevelopment of the society.