Study On The Color Semantics In Graphic Design In The Application Mode

This paper focuses on a common semantic color sensors and color semantics ingraphic design in the application mode.As one of the three elements in the print ad design, colours play an important role.According to a study, attention to the human eye in the target object within the first20seconds, the first concern is the color, with time going, gradually transferred to theform factor of visual perception, triggering a series of emotional experience. Forexample, you can mix different colors to express different informationsymbols,including simple and elegant, quiet and elegant, gorgeous and rich, warmingand excitement. These can result in a strong psychological and emotional changes,which affect people’s material life and spiritual life.Color semantics is prevalent in the print ads design. It is a perceptionphenomenon that people have in common. Different people’s awareness andunderstanding of color may show a diverse, rich semantic state. Based on the colorand summarized semantics, we may find the common rule of semantic color in printads, which will sublimate our perception of graphic design and improve our colorsensitivity. Studying and mastering color semantics can enhance the emotional grasp ofgraphic design. In the design process, more skillful use of color means to accuratelyconvey information through visual color.This paper first discusses the concepts and semantics of color science, and thensummes up the concept and role of color semantics, so as to provide a theoretical basisfor the semantic color print ads in the application, pursuant to explore color and graphicdesign semantic links and summarize the semantics of specific colors used in thegraphic design methods and application value. How to make use of semantic color inthe print ad design to make the ads more expressive and attractive is the main purposeof this study.