Research On Modern Wedding Design Method Based On Kansei Engineering

The coming of age of perceptual consumption, consumers more and moreemphasis on emotional experience and personality differences between the products,from the former only consider the transition function and other factors of products asthe perceptual factors concern. With the changes in consumption concept, the globaldevelopment of product design to a new stage. The demands for the products ofpeople rise to the emotional appeal stage. Marriage is one of Chinese traditionalculture, has been developing with the development of society, to the modern times isproduced for the wedding etiquette service wedding industry. The wedding as anemerging industry comprehensive development, and promote the development ofmany related industries. Wedding design as a small part of the wedding. But are theimportant part of the wedding day, it includes the ritual process of internal culture anddecoration of the exterior part, the focus of this paper is the external decorative part.Wedding design now exist many problems, because the wedding industry doorsillis low, low quality of employees industry disadvantage, leading wedding design isnow empty outer form and lack of internal cultural connotation; it is mutual copied todesign homogenization problem is serious with the industry; the emergence of theseproblems are because of emotional factors for people not paying enough attention, notfrom the real needs of people, causing consumers to wedding design company’s trustdegree is not high.In view of the existing problems in the design of the wedding, the solution is tofully understand the emotional demands of consumers for the wedding and image, it iscrucial to the success of a wedding. Only fully meet the consumer emotional weddingcan be recognized by consumers, but also the only way to increase the marketcompetitiveness of enterprises, in order to solve this problem, we need a scientific andeffective method for mining the real needs of consumers. In twentieth Century70ofJapanese origin of Kansei engineering is a kind of method can achieve the goal of. Itis a kind of "emotional demands of consumers will be translated into product designlanguage technology", this technology will be people on the emotional weight ofproducts, and then through the quantitative analysis of data to guide the design.In this research ideas and innovation in the study of Kansei engineering as thefoundation, wedding design as the main line, through the analysis of comprehensive and in-depth of Kansei engineering method, then applied to the wedding designwedding design pattern construction. Firstly, the basic concept of related theories andthe wedding design Kansei Engineering, discusses the connotation and essence oftheir current problems. Once again the system from the basic visual elements of userresearch, wedding design wedding and the design procedure of the analysis andinterpretation of the deep, specific methods and the Kansei Engineering and thedesign process of combination, construct a new wedding design mode based onKansei engineering. And through a wedding cases which the author participated in thedesign,"design theme wedding dream splendour", from the practice of the method anddemonstrate the feasibility of the method.