Application Research Of Bronze Patterns In Modern Packaging Design

As a branch of the Chinese traditional pattern, the bronze pattern has the particular advantage which the other kinds of pattern can’t match. It was born in the ancient feudal slavery society. It stands for the Political, economic, science and technology, culture and religion of the temporal social environment. In the other hand, it reflects the rich cultural connotation. To apply the bronze pattern to the modern packaging design can not only beautify the appearance of the product packaging, but also can increase the cultural connotation to the products, improve product commercial value.The key section in this paper is dividing into three parts:Part1:The reflection of bronze pattern in the packaging design. The paper uses the application of the bronze pattern in the modern packaging design as the argument to analyze and research the impact on the modern packaging design from the cultural representations, categories, characteristics and application value of the bronze pattern, which is based on the modern packaging design.Part2:The application method of the bronze pattern. The paper puts the bronze patterns into modern packaging design from the its material、composition、color and so on. Then the paper demonstrates the application method of the bronze pattern in the modern packaging design. Meanwhile, it explains and analyzes the limitation of the application of the bronze pattern, which is based on the cases from the market survey.Part3:the application prospect of the bronze pattern in the modern packaging design. According to the data from the market survey case and current situation, the paper analyzes and speculates its four trends include:patterns abstract, symbolic art, transplantation and grafting and people-oriented, which appearance in the modern packaging design. Then, the paper can obtain the results.The paper proposes that the designer should consider the advantage and disadvantage of the bronze patterns totally in order to design the more Chinese traditional modern packaging works.