Research And Application Of Mongolian Traditional Patterns In Modern Packaging Design ——Take The Hamur Cloud Pattern As An Example

Mongolian traditional patterns are one of the DNA codes that can represent nomadic culture.Behind it bears the expectations of working people for life,and reflects the belief and wisdom of people since ancient times.The inheritance,development and innovation of traditional patterns is one of the tasks given to a new generation of scholars.The Hamur cloud pattern has become one of the most representative patterns of Mongolian traditional patterns with its simple and tense shape and aesthetic symbolic meaning.It is a reflection of people’s way of life,discovering,inheriting and innovating and reshaping patterns on this basis,extracting elements from traditional patterns and applying them in design,so that design works have rich cultural connotations and promote cultural softness.Strength spreads all over the world.This paper explores the formation reasons and evolution and development process of the traditional Mongolian pattern Hamer moire,expounds its formal characteristics,color semantics,aesthetic value,etc.,analyzes its application cases in the field of modern packaging design,and explores the ha The fusion of moiré pattern and modern packaging design provides a new development idea.