Effect Of The Meaning Of Urban Sculpture Landscape On Residents And Tourists’ Sense Of Place To Urban Tourism Destination

Under the tide of globalization and urbanization, the unceasing emergence of the new urban district is pushing the urban space evolution and placeness reconstitution. In the frequent interaction between people and place, the research on sense of place relates much to the sustainable urban development. The urban sculpture landscape is an important integral aspect of the panoramic landscape of urban outdoor recreation space. The research on perception of urban sculpture landscape would become more and more significant.Taking Genghis Khan Sculpture Group which is a typical urban landscape sculpture in Ordos Kangbashi recreation district as a case study, the paper centers around the relationship urban sculpture landscape properties, residents’perceived attitude and place attachment by SEM empirical testing. The result indicates that:1. The properties of the urban sculpture landscape can be divided into three dimensions of sculpture landscape idiosyncrasy, geographic environment, formative arts and details express. Residents’perceived attitude is composed of function cognitive factors and emotional cognitive factors. Residents place attachment to Kangbashi recreation district is constructed by two dimensions:place dependence and place identity.2. Not all of the urban sculpture landscape properties have significant effect on residents’perceived attitude. The effectiveness of Genghis Khan Sculpture Group properties and their perceived quality are not completely coupled.3. There exists significant positive relationship between residents’perceived attitude and residents’ place attachmentThe second part, this paper tries to identify the relationship between experience value of urban sculpture landscape and tourists’destination image and behavior loyalty. It will take Hohhot, which is a typical urban tourism destination in China, as case study area. The six public sculptures located in Hohhot would be symbolic urban sculpture landscape when carrying on the study. By using the exploratory factor analysis of SPSS and the Structural Equation Modeling(SEM) of AMOS, this research follows a quantitative research methodology. The result indicates that: 1.Tourists’experience and perception on urban sculpture landscape will influence tourists’destination image, both in cognition and emotion dimension.2.Not all of the urban tourism destination image have significant effect on residents’behavior loyalty. 3.Tourists’ experience towards urban sculpture landscape cannot be influence tourists’behavior loyalty directly.The results will have important enlightenment for upgrading tourists and residents’urban sculpture landscape perception. Besides, this research is of much significance to urban outdoor recreation space planning and development.