"interesting" Package Under Interactive Concept

Candy, such as a series of leisure food in recent years increasingly by consumers, they are lightweight and portable, can supplement the body energy, tasting after more cheerful mood, alleviate the pressure of work and life bring. The best-selling food, but also driven the development of its packaging.Packaging is regarded as the product of silent salesman, responsible for highlighting personalized products, establish a brand image, to convey the important mission of corporate culture, but in the face of overwhelming, an array of packaging, how can concern, improve sales performance, has become the key to packaging design. The interest of the package can cater to the emotional needs of consumers, and can attract the purchase desire, so as to achieve the obvious effect of the promotion..In this regard, the interest of candy packaging design research, analyzes the types, from the packaging visual, structure and emotional interest refining, from human visual, tactile and psychological feelings of sensory experience to proceed, strive for packing candy interactive and interesting combination, and its design method is discussed, namely: in the packaging structure, packaging graphics and packaging user behavior in exist monomer structure can edge method, special structure splitting and combination method, graphics in method, the method of graph isomorphism.At the end of this paper, through the crow candy packaging design practice to verify the above innovative design method on the feasibility of specific design practice. In this design, Wowo, candy packaging with bionic form of packaging, can be split and combined forms of organizational structure, graph isomorphism is the visual image of the packaging, good demonstrates the innovation design method proposed in this paper, and further verified the results of this study.