Research For The Campus Culture Expression And Communication Based On Micro Film

Recently, people gradually began to master the discourse of the film and television from DVto micro films. The film and television culture was developed after the discourse stepped intocampus. Since the Tsinghua Dorm was launched firstly by Tsinghua University in2001, whichpresent university life, the college students’DV works have become more popular. In2010, afterthe first micro film Imminent Crisis came out, a large number of micro films were developed,but the quality was uneven. Subjecting to the technology, equipment, time, money and otherfactors, the micro films stemming from the campus are often more difficult now. However, theYouth Movie, which is a close relation with campus micro film, becomes a dark horse. Thenostalgic and youth elements are still exploring space. The common campus element experienceof the audience and players creates great value for micro movie industry, even the movieindustry.According to the current release of existing data, the paper tried to explore the elements ofmicro movie audience and subject. The micro movie campus culture expression andcommunication were discussed from the four parts.The first section of the paper disposed the characteristic of micro film and campus culture,and discussed their relationship. For the present of micro film campus culture, the secondanalyzed the narrative expression, the audio and visual expression, and the topic types of thecampus culture. In addition, by analyzing successful cases at present, the paper summarized thenarrative characteristic and visual expression skills. In the third part, it was set forth that theplight of main body, content, expression of defects, and the difficulty of communication situationin the creation of the present campus micro films, digging deeper into the current campus microfilms plight reasons, so as to look for trouble breaking strategy, and forming the fourth part of thearticle. The fourth part put forward the breakthrough strategies of the campus micro film in thecurrent dilemma, and requested to the creation groups, the creation content, the transmissionsystem and the industry chain. First of all, the creation groups should be strive for professionaland the overall level of the creation subject should be enhanced; Secondly, the text of workquality and production technology should be paid more attention. The text and post-productionwork along both lines combine is the basic way of creating good campus micro movies. The third was to ensure the transmission system closely, establish the spread of the channel,strengthen the audience feedback design, pay attention to monitoring transmission environment;The fourth was to improve the upstream and downstream industry chain, including upstream ofthe brand construction, video website structure, and the downstream of the derivativedevelopment and copyright business exploration.At present, the development of campus micro film pressure and space exist side by side. It is expectedthat this article studies and summarizes could form a certain enlightenment for the domestic campus micro filmcreativity in the future, even micro film industry, which makes the campus micro films to face the problem inthe future, beneficial exploration, deepening the research on text and technology, and makes the micro filmindustry more pay attention to the maintenance of transmission environment and the upstream and downstreamdevelopment of industry chain, fostering strengths and circumventing weaknesses, and create a new situationof the micro film, altogether wining in every way.