| The luxury and photography is particularly close relationship,the use of advertising photography method is a luxury the main way of visual communication, with the development of the society, the cooperation between them only has given rise to the genre of luxury advertising photography. People today at the mention of luxury,agreed to mind the fashion shoot those colorful and gorgeous,and more and more people know luxury is also due to the images,to say the photography effects have become an important part of the luxury image,with the improvement of people consumption level and aesthetic consciousness, the pursuit of luxury clothing into the trend of development,glamorous luxury goods need to intuitive visual representation to watch the purchase desire.View of the luxury brand fashion shoot,can always see the latest photography technology and unique image language,so the advertising photography of luxury goods from the point of view,to some extent,is the concentrated reflection of visual transmission performance related to photography.This article mainly in luxury clothing advertising photography visual presentation and creation is studied,analysis of creative ideas and luxury advertising photography lighting,composition,color combination of requirements,and visual characteristics,starting from the international luxury clothing AD film analysis,the present situation of our similar advertising photography,hope in the theory and practical aspects of the operation have some reference to the development of China advertising photography. |
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