Analyses The New Direction Of Modern Advertising System Design

With the development of the society, the progress of The Times, great changes have taken place in human life. But in a simple life, once upon a time or in the face of increasingly complex nowadays society, people always can’t get rid of this problem: Where to go? How to go there? Or What is this? Here is what to do? Because there are such problems, a wise human will come up with corresponding solutions, which has been assisted by labeling, instructions for the way of behavior to better serve the human life. We call this kind of annotation and guidance in the field of design as the guide, along with the design and relevant disciplines gradually establish and rapid development, advertising, eventually form a complete set of system that includes accurate definition, characteristics of its own, varieties division and design requirements, and many other content, and developed into a design can learn an independent subject.Advertising system specific to when and where we don’t fastidious, but its development is in the form of a shallow slow gradually penetrated into the human life, and occupy the irreplaceable position. The development and change of human living standard improving, thanks to the material base to get more fully meet at the same time, people began to pursue for the same height of construction of spiritual civilization. When most people has been basically out of the topic "how to life", more and more people start to look for "how to better life",This allows the people to guide the design of the visual system from the visual aesthetic to the functional diversity have higher request, hope to constantly find advance hand in hand with The Times and even design.In this paper, starting from the theory of visual system, combined with the global system for classic advertising design case, using the theory of intuitive method combined with actual example, the key research under the background of current social visual system design of a new direction. In this paper, the author completed after a lot of access to relevant data, including subjects including art, design, design psychology, communication studies, sociology, etc., to can be in the field of visual system design of a higher, newer, more profound understanding.In modern society, advertising is not only a means of information system, gradually became a spiritual fortress of human life and society more energy, at the same time meet the artistic pursuit have played an important role in cultural transmission and express social emotions, and how to guide the design of the visual system has become a new development direction for further study of subject.