Study On Multiple Subject Collaborative Governance Issues Of Tianjin Network Culture Market

The flourishing network cultural market, as an important part of modern knowledge economy society, has been recognized as one of the most promising emerging areas and has drawn great social concern and attention. The healthy, rapid and orderly development of cultural network market does not only determine the future of the enterprise, but also affect the comprehensive, coordinated and sustainable development of Chinese economy. However, with the increasingly fierce market competition, some cultural network enterprises become profit-driven. There are more and more dishonest, misconducting, anomic cases in the market, which has resulted in very serious bad social impact. Therefore, how to achieve collaborative governance by the government, the cultural network enterprises, third-party organizations and the pluralistic society, to create a good atmosphere for the development of network culture market, and to strive to enhance "consciousness of public space" of the public has become an issue of national strategic level.Firstly, this thesis has pointed out the value and significance of the research by including relevant background information and status at home and abroad. This thesis tries to use public interest theory, governance theory and game theory to explain the concept of collaborative governance of network culture market and pluralistic society based on personnel understanding of various experts’ research.Recently, it is observed that there are increased control efforts on the cultural network. And great achievements have been made. The thesis analyzes the current governance situation of the network culture market through survey. The analysis revealed that the Tianjin network culture market management process does not only miss the government as the main body of the first body pluralistic governance system, but also lack effective collaboration among the quaternary mutual system. Moreover, innovative coordination systems have not been established. It is suggested to apply system theory to investigate the current problems and find the root cause. This thesis has introduced a four-dimensional hierarchical structure model, that is, concept, technology, system and ecological effects. By dividing the issues into different hierarchy, the thesis includes integrated research and causes analysis from meso-level aspect.Lastly, with reference to successful experience of the "output mode" of Korean network cultural market governance method and Shanghai network audio-visual market governance. Facing network culture market management difficulties, we must understand the practical needs of clear governance. US public choice school founder Ostrom proposed "multi-center" governance theory, which emphasized that governance system of each subject both independent and complement each other. Based on the theory and the actual situation in Tianjin, this thesis concludes the measures suitable for Tianjin network culture market governance from integrated parties including government, enterprises, third-party organizations as well as individuals. This quaternary mutual governance system is established using government as main axis.