Researh On The Audiences Experience Design Of HTML5 Advertising In Mobile Platform

With the rapid development of mobile communication technology innovation and the Internet industry,mobile data services,of which the mobile Internet as a representative,present a rapid growth momentum. And the emergence of HTML5 has brought new changes for mobile Internet. Mobile Internet has changed the traditional industrial age,so the audience can understand the business enterprises,product information anytime, anywhere via the mobile Internet.There has been a discernible overall trend that the advertisement focusing on the user experience.Therefore,this article discussed on the audiences experience for mobile terminal HTML5 advertising,aking it as the breakthrough point,in-depth studying the user experience for the advertising.The main contents of this paper are as follows:To begin,the paper has illustrated a couple of concepts,such as the mobile terminal HTML5 advertising and user experience and so on,combing the smart phone and pad mobile terminal HTML5 advertising history,classification,forms,by comparing the analytical mobile terminal HTML5 advertising features,discussing in detail the advantages and design content of HTML5 advertising.In addition,to analyze the different levels of target users,the paper cited a number of cases as a mobile terminal HTML5 advertising related argument,concluding analyze on the sensory experience, emotional experience, the experience of thinking, behavior and experiences associated with specific analytic experience.Following this, the paper used empirical research methods to specific quantitative analysis. By analyzing audience statistics and researching literature papers, the paper discussed on the needs of users motivation, psychological, behavioral characteristics,discovering through quantitative research methods, finding audience preferences and expectations.Lastly,according and combining of the above research results,the paper summarized the design principles and designed method of a mobile terminal HTML5 advertising and made an empirical analysis of specific cases for mobile terminals HTML5 advertising after guiding audiences experience design.The issue exploratory study of the mobile terminal HTML5 advertising, providing the relevant reference for design companies and designers for the future design of mobile terminals HTML5. Not only the value of theory research and realistic significance this paper has,but also benefits to the development of mobile terminals HTML5 advertising healthily and consistently.