Advertising Design Research In Terminal Based On HTML5 Technology

With the rapid development of broadband wireless access technology and mobile terminal technology,mobile terminal optimizes the user experience and changes the user’s access to the internet.Advertising design with HTML5 technology as the core also emerge as the times require,riching in the form of Internet advertising.H5 advertising is a mobile terminal advertising form based on the realization of the HTML5 technology.It is the domestic advertising industry for the HTML5 advertising for short,convenient for designers and users of memory and cognition.Advertising of HTML5 is the first form to break all kinds of design boundaries and a series of art.It is the integration of the visual,auditory and tactile of the three senses of the advertising form,combined with its rich interactive way to give users a better sensory experience.Technology based HTML5 advertising is one of the most common and rapidly developing Internet advertising.But this does not mean that the traditional advertising should be abandoned.The nature of advertising has not changed.Impressing the user through the use of creative techniques,beautiful picture effects and emotional design of the way,the establishment of the interests of users and products,emotional contact.On this basis,this paper focuses on the design of mobile terminal advertising based on HTML5 Technology.HTML5 advertising design is not only visual level,including auditory and tactile aspects to give users a full range of experience to attract the attention of the user,which is multi sensory design,fusion of multi sensory design to break the boundaries of design,the user can from many parties face products have certain cognition,gives the user immersion experience,in order to guide consumption.HTML5 advertising follow the design simplicity principle,reasonable use of creative elements,but also can be a reasonable collocation of color advertising to get the perfect color,creative expression,the use of information dissemination more influential;hearing,the sound and music atmosphere,enhance the attractiveness of advertising,advertising plays a prominent theme a supporting role,but also enrich the user’s sensory experience;tactile,interaction between the user and the product concerned,with interesting interactive experience to the user control and sense of presence.Integrated a variety of sensory design to enhance the user experience,to achieve the purpose of brand awareness.This paper analyzes the technical development of HTML5 in recent years and its advantages.Constantly updated technology brings more possibilities for the design,but also need to consider whether the realization of the technology is really a decisive factor in the amount of HTML5 advertising communication.Through comparative analysis,typical case study and analysis of user research and other research methods with the unique characteristics of HTML5 advertising,including hot track,fusion,multi sensory interactive design,characteristics,social participation etc.According to the user experience design elements model,combined with HTML5 advertising design elements derived from the design model to the user(User)as the central principle,technology(Technology)as advertising elements is also a part of HTML5 advertising design basis,focus on the design of creative design(Originality),(Interaction)(visual,interactive Graph)and so on,put forward UT-OIG design model.Based on our spirit of "corner" watercress HTML5 advertising project background,user requirements,design a comprehensive case analysis,design method and principles proposed by the empirical study,try to provide the basis for HTML5 advertising design.