Study On 2D Animation Art Features In Public Service Advertisement

With the progress of the times, the development of the society, the animation as a specific form of entertainment in the media and entertainment industries increasingly occupy an important position. Animation can express any thinking people hold, transfer different cultural artistic ideas and customs to people of different cultural environment in the most intuitive way, which makes it very excellent in communication and the effectiveness of the tool, its design intentions can be very rapid, very intuitive visual content to the audience. Now the media information is developed, advertising can be said to be one of the most widely used, most of the performance, he used the media information related to commodity, brand and enterprise itself, by strengthening the communication form of cognitive shaping facts, achieve the purpose of promotion. With the progress of science and technology, constantly explore creative thinking, make the animation advertising this form appears in people’s eyes and continuously applied. This art form can make animation film content more exaggerated vivid performance, but also brought out of the ordinary visual enjoyment. Nowadays, more and more advertising began to use animation creation, animation advertisement information transmission has become more and more abundant. In recent years, in many types of advertising in the form of animation mainly bloom its unique splendor in the advertisement, showing his wonderful charm. In this one, the animation advertisement is undoubtedly in recent years by the media week hot star, along with the construction of spiritual civilization of our country continues to strengthen and improve, in this sector more and more investment, but also gave us this generation of animation people a relatively comfortable, great the platform, such as CCTV will be in prime time broadcast public service ads to promote and get together to improve our spiritual civilization, carefully observed, in addition to advertising micro film in the form of public service ads most used form of two-dimensional animation and advertising in recent years winning, two-dimensional animation public service advertising in the form of prodding. The reason is because of its characteristics and advantages of the two-dimensional animation can be well combined with the public service ads, the intention and most intuitive expression of public service advertisements to express the connotation and the central idea, without losing its unique artistic and ornamental. Research on public service advertising in the two-dimensional animation art features, has a far-reaching significance to the construction of social morality and spiritual civilization. A two-dimensional advertisement good less than a profound significance of the film, the books lead a person to endless aftertastes, greatly discerning and apprehending. It can through its unique artistic features and other forms of advertising and not the advantage, give people a great shock and the perception of beauty, bring full of positive energy, decorate our life, can also spread to the society the correct ideological values. Animation design and advertising design, this is the two areas, but are inextricably linked in. Deep in the ads of two-dimensional animation art features, can give full play to our creative thinking, beautify our life and spread more beneficial to society and human thought, at the same time, through the medium of advertising to more people show us this generation of animation people’s thoughts and works, so that more good animation works more popular, China’s animation career talk to Mianbaozhili. At the same time, the research of two-dimensional animation advertisement in artistic features, but also provides a feasible theoretical basis for my graduation design work, I make a person can benefit in the process of study, improve individual work, progress.