| China University Football League (China University Football League), referred to theDazu match (CUFL) is co-sponsored both by the Ministry of Education and ChinaUniversity Sports Association, and the Chinese Football Association which is direct for thecollege students. At the beginning, LinNing company invested the league and be came theofficial supporter of the league, but in the2012the official sponsor had changed, the Tebucorporation became another official supporter. The league now is developing rapidly andthe size of the league is becoming larger and larger which can absolutely enhance thepropagation of sports even soccer culture in universities and colleges.In this paper, the author use literature review method, comparative data analysis, andlogical analysis to do the relevant research. Through the analysis of the status CUFLdevelopment strategy research, we can find out the current lack of development strategiesCUFL and figure out the solution. The results are following:1. University Football League which can cultivate our talent players are the reserveresources for Chinese football. The function of the league is very important and we need tofully understand.2. Recently, our league competition system is flawed. Our goal now is to make thesystem better and better, and to promote the cultural staff of college football.3. Another important goal is to cultivate talents for China’s football. If we want toreach that goal, we must continue to optimize our training mode and enhance the overallquality of the entire person who serves in this sort of job.4. The marketing promotion is not well-done yet, we need to increase the promotionand publicity for the league, the introduction of market competition mechanism, and toenlarge the influence of college football league. |
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