Studies On The Different Organizationl Culture In Chinese Football Super League

In today’s era, culture has more and more become the important source of nationalcohesion and creativity, more and more become the important factor of comprehensivenational strength competition, cultural construction has been raised to national level. Thisarticle is based on culture, organization, culture, sports culture, football culture as thetheoretical guidance, in order to constitute management institution,the club and fansorganization in Chinese Football Super League as the research object, using the method ofliterature, logical analysis, expert interview method, and the methods of on-the-spotinvestigation method, mainly from the material culture, spiritual culture and institutionalculture three aspects of China football super league in different tissue culture were studied.By studying the following conclusions:1. The management agencies of ChineseFootball Super League, the club and fans organization in physical culture constructionpresents the trend of internationalization, in terms of the spread of traditional culture andlocal culture also has made certain contribution; But in the market development, there is abig potential products franchise, there are some problems in the standardization of theteam’s name.2. In the construction of institutional culture is in a perfect stage, through theefforts,"the false ball","black whistle" behaviors has decreased, but there are argumentsabout the role of the football association, on the establishment of rules and regulations isnot sound enough, refine management structure on the set level needs to be strengthened,need to improve the efficiency of management, increase the supervision mechanism.3.The construction of spiritual culture is still in its infancy, the main problem is the lack ofinheritance, including league history and the history of the club, classic stories, legends,league spirit of publicity, the fans so on organization values deepen needs to bestrengthened.4. A Chinese super league’s organizational culture at the same time of rapiddevelopment, because of the difference of culture, there is a phenomenon of culturalconflict, the conflict is a pluralistic, open, the cultural integration of good or bad willdirectly affect the long-term development of Chinese super league.Aimed at the problems put forward the following Suggestions:1. In the constructionof material culture, infrastructure, scientific, energy conservation is the developmentdirection of the next step, the name of the club needs to be standardized, to broaden theleague market as soon as possible, increase the club’s financing channels, including thedevelopment of licensed products, television and the Internet broadcast license, etc.2. Atthe same time, the management system of the sound in the league to define property rightsand responsibility of the football association, gradually emphasized that the footballassociation’s public service function, strengthen the supervision and coordination function,to the town, increase the club’s voice and the initiative, enhance the market adjustment.3.The management organization and the club want to set up scientific management system,the concept from the utilitarian, grades gradually transformed into service, entertainmentand inheritance; To establish the Chinese Super League history museum, to promote theimportance of CSL culture construction; Fans organization should pay attention to the values of construction, through the positive spirit to promote the construction of the club,to influence behavior more fans.4. On the processing of different organizational cultureconflict, to make a choice according to the demand of the market, respect the essence ofthe culture of the organization, try to realize the symbiosis of different kinds of culture, soas to increase the cultural background of Chinese Super League, realize the greatprosperity of the Chinese Super League culture.