| The football league as a commodity,the exist of fans is the cornerstone of the sustainable development of Chinese football,how to make the fans,for the fans a better service,to win more fans participation is key to revitalize the China football.This research field in the 2016 Super League home court against Shanghai Shenhua,Shanghai port,Jiangsu Suning,Hangzhou Greentown four teams fans for field survey,questionnaire survey,expert interview,mathematical statistics and Research on the status quo of the Super League football fans satisfaction China,draw the following conclusions:1?The overall satisfaction of Chinese football is not high,and the reform of football needs to be reconsidered.Fans of the national team and the Chinese Football Association is extremely dissatisfied with the performance,The satisfaction of professional football and mass football is also below the general level.This is the embodiment of the lack of football reform in China.Football reform does not serve the people,football has ignored fans' interests and emotions.it's difficult to get their full support and understanding.2?The attention of the fans is not high,and the reform of football should be pertinentFans are generally interested in international football competitions,famous football clubs and football stars,and have a high degree of concern for domestic football and related information.The level of domestic football league lacks of international competitiveness.Chinese football has many negative images.Chinese professional football lacks the awareness of active service for fans,making fans' interest hard to inspire,so that fans' response is not positive,and their attention is not high.The reform of football should begin to change the function from the government.Adhere to the road of football market and accelerate the development of football industry;Constantly improve the level of the domestic football league and expand its own influence;Strengthen the cultural construction of the club brand and train the loyalty of the fans;Transfer the positive energy of football with the help of media;Perfecting the system mechanism of campus football management and speeding up the construction of football infrastructure.3? Fan's participation is the bottleneck of Chinese football.Popularizing grass root football is the root of football reformField fans' physical participation and emotional participation in football are not high,and the overall participation is generally.The higher the age and education level is,the lower the participation of the fans is.The prosperity of grassroots football is the cornerstone of the sustainability of elite football,Football is supposed to be a popular sport,but many people in China do not have a ball to play and do not kick the ball.In utilitarian football,Under the utilitarian football,Chinese football talents are hard to grow.How to create a good playing environment for the fans,let the football become close to the people,and let the football reform achievements really benefit the people is the key to improving the participation of fans,achieving the growth of football population and promoting the formation of Chinese football culture.4?To improve the degree of satisfaction and concern,to win the people's heart is the point of the reform of the supply side of the systemThere is a significant correlation between fan satisfaction and fans' attention,and the degree of fans' attention is the key factor affecting the satisfaction of fans.The higher the satisfaction of fans,the higher the attention of the fans to the national football.The satisfaction and attention of the fans are fundamental to the sustainable development of football.The reform of Chinese football should be based on the interests of the fans,trust the fans,rely on the fans,mobilize the enthusiasm of the fans,stimulate the football potential of the fans to regain the confidence of the fans and realize the revitalization of the Chinese football. |
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