Research Status Of Occupation Football Club Management In China

Based on general enterprises universally applicable business profit mode theory as a foundation, mainly USES the literature material law, expert interview and logical analysis, the current Chinese professional football club management problems that exist in the profit model, build a suitable for the development of Chinese professional soccer club business profit model, and puts forward relevant views and Suggestions.The main conclusions are as follows:1, the professional football club has the nature of the enterprise as a legal person, is a product under the condition of market economy, one of the main purpose is to profit and achieve the long-term development of the professional football clubs, this article mainly from the macro aspects of operating profit model of professional football clubs in China, and combining with China’s professional soccer club business profit content of micro level, operating profit model of Chinese professional soccer club reconstruction.2, from the current situation of Chinese professional football club business profit model, the professional soccer clubs in China mainly exist such problems as lack of strategic objectives, lack of profit model. Main performance basic is feeling the stones across the river in strategic goals; In almost all income loss; Official is in operation and management system, lack of reasonable organizational environment; Lack of effective configuration of strategic resources.3, Chinese professional football club in the new business profit model, the main has been clear about the main content and steps of the strategic target, the content and structure elements of profit model, the management system of organization and power and responsibility division, etc.On the basis of the above conclusions, this paper puts forward the implementation of China professional football club business profit model to construct the basic path:1, the football association should be business delegation to the professional football club, the club cancel dependence on government funding, implementing the separation of management mechanism, financial self-sufficiency. Government play the role of a macro-control, only professional football club to find the financing channels, to solve the funding problems. At the same time, the government should provide relevant preferential policies for professional football club, countries can take as a special enterprise, professional football club in the national tax reduction or exemption. 2, improve the professional soccer club financing ability, make the financing channels, in the professional sports club of developed countries, due to the club’s demutualisation restructuring earned many clubs a huge benefits and development, will greatly enhance our capacity for funding, provides a basis for the scale expansion of professional clubs. Listed is conducive to solve the problem of professional soccer club’s property right is not clear.3, professional football clubs in the market-oriented management, not only to firmly seize the profit maximization principle, but also the quantitative is responsible for the audience, responsible attitude to the market, enhance the brand image of professional soccer club.4, drawing on the successful experience of foreign professional sports clubs, increase resources for professional football related products market development efforts, the depth of mining resources, for the fans to provide quality products.5, with foreign profitability better professional soccer club established fellowship, the introduction of foreign advanced professional football management idea, combined with the development of their characteristics, Chinese professional football clubs.