Innovative Research To College Students’Ideological And Political Education Under New Media Environment

With the development of technology and society, people gradually enter into a globalized information age. New Media, as a new type of media which is different from the traditional type of medias, it has been widely applied in different areas of society. College students, as a relatively special group, because of a good ability to learn new things and adventures, leads to the rapid and comprehensive universal of Internet and mobile phone among them. It has made great impact to college students’moral character, behavior, value judgments etc, and traditional ideological and political education is difficult to meet the requirement of new environment.Explore innovative ideas and political education of college students in the new media environment has become an important issue in front of colleges and ideological&political workers.This article takes the innovation of college students’ideological and political education under New Media environment as a study, using library, Internet and other sources to collect, sort and analyze the related literatures to achieve more clear research ideas.Through survey research, we made a random survey to the college students in8universities in Zhejiang Province, including questionnaires, individual interviews, seminars and other methods to deliver a quantitative and qualitative analysis to the impact of their live, learning, work etc. which brings by New Media, then get a research report. Through comparative analysis, in basic of the comparison to the traditional ideological and political education, we carry out a compare and research by placing the current college students’ideological and political education infrastructure under New Media environment, and make a deep analysis of the problems and it’s reasons under it.Through questionnaires, seminars and other empirical research, explore through the network media (such as ideological and political topical website, official micro-blog), mobile media (official We-Chat) etc., innovate the ways of ideological and political education to the college students, finally focus on the stating of innovation to the guide ideas, ways, education channels, team building, Internet environment under New Media.This research project on one hand, helps the college ideological and political educators to keeps trends of the New Media environment, grasp the new ways under New Media, improve the effectiveness of education. One the other hand, it also improves the innovation of the the study to ideological and political education for college students.