| Tennis is one of the four greatest gentlemans sport, is a set of elegant, fashion, health in the leisure sports, it in 1885 was introduced to China, although the incoming time very late, but has in the country gradually warming the, but also by the popular in Xi’an citizen. With the rapid development of tennis in Xi’an City, The Racquet Club Hotel has emerged and developed quickly.. In order to understand the current situation of the development of Xi’an tennis club, to find out problems of Xi’an tennis club, so for Xi’an city most tennis club made a series of investigation and research, find out to promote and restrict the development of Xi’an City Tennis Club decisive factors and these factors were analysis and study, find the key to the.This research mainly take literature data method, expert interview method, questionnaire survey method, mathematical statistics and other methods from Xi’an tennis club site distribution and charges, operating time, management academic structure, professional structure, basic situation of coaches and consumers, the basic situation to analyze the reason the present poor overall operating condition of Xi’an Tennis Club, and reached the following conclusions:1.Xi’an tennis club development prospect is considerable and geographical distribution of a wide range, the overall layout is more reasonable.2.The Xi’an tennis club development has been of considerable size, business model based mainly on single shop business model, operating mainly coexistence of three ways mainly to management of venues, professional education and training, both two kinds of mode of operation, and so the club are the implementation of membership.3.Tennis club in accordance with the creation of the purpose, the content will be three types of Xi’an tennis club for training of tennis club, association of tennis club, enthusiasts spontaneous activity type tennis club and both training and association of coexistence of the tennis club, tennis club in Xi’an mainly to training and association of coexistence of tennis club.4.The tennis club business benefit most better, no clubs are at a loss, mainly young and middle-aged male Club consumers, consumer groups mainly the people with high income, highly educated.5.Xi’an tennis club in the presence of the main problems are:tennis court time use rate is not balanced; operation mode is single, did not belong to the own brand; lack of professional management personnel; coaches level varies greatly, the lack of professionals; club propaganda is not enough; club service product single, supporting facilities is not perfect and so on.In view of the above problems, the corresponding countermeasures are put forward as follows:1.To establish the tennis courts, the tennis courts should also be used reasonably, and then in the toll prices above a certain adjustment.2.Regular training for the club management. Each of the racquet club should build its own characteristics and exert its advantages and specialty in the management idea..3.Should strengthen the training of service personnel.4.Should expand the proportion of professional coaches.5.The racquet club in addition to the use of celebrity, but also should use the media to enhance the propaganda.6.The club should strive to develop the derivative service program to create the racquet club increase the club’s facilities and services, building a boutique the racquet club. |
PDF Full Text Request