Research Of College Students Ideological And Political Education Under The Influence Of Cell Phone Media

With the continuous development of science and technology, mobile media has become the most important new media form, which has changed people’s habits and ways of reading in digital age. Compared with wired computer network media, mobile media’s wireless networking capabilities make it more timely and more rapid to process information. New business, such as Mobile microblogging, mobile micro-channel, mobile phone flying letters,phone mobile terminal APP, and mobile newspaper business are booming, and its various user-friendly features also foreshadow the future development direction of new media. At the same time, mobile media bring new opporetunities and severe test to ideological and political education of colleges and universities. Since moblie phones have long been popular on campus in this era, information access and interpersonal communication platforms take a lot of time and effort in leading the trend, and there are many drawbacks as well. In order to improve the effectiveness and implementation of the ideological and political education,college educators must be fully aware mobile media has become the new territory of ideological and political education, which should be closely connected with mobile media to strengthen its efficiency. In this paper, by analysing the characteristics of mobile media and ideological and political education, and the influence of mobile media, the author strives to come up with more comprehensive and more effective coping strategies to enhance students’ responsibility and ethics of media literacy to achieve true social values.This paper, with the aim to carry on ideological and political education research under the new background of mobile media influence, is divided into six parts. The first is the background and significance of the discussion to clarify the current status of research at home and abroad. In this part, the author summarizes research methods and thinking and sums up the frame and innovation of the paper. Secondly, the paper outlines the theories related with mobile media and ideological and political education. By analyzing the characteristics of the ideological and political education and basic concepts of mobile media, the author sums up that the use of mobile media launches the possibility of ideological and political education.Again, through questionnaires the author learns about college students’ cognition of mobile media, summarizes its positive and negative impact, focuses on the opportunities and challenges of mobile media for ideological and political education, and emphasizes that ideological and political education in colleges should make use of mobile media. Finally, the author puts forward effective countermeasures for the ideological and political education under the influence of mobile media, and fully integrates mobile media with the ideological and political education and modern management to make the countermeasures comprehensive,systematic and timeliness.