Construction And Cultural Interpretation Of Female Images In The Spring Festival Gala Sketch

During the course of development of human society, female is always the unique existence and the indispensable half part of humanity.Women not only with men shared the important mission of human reproduction and social development,but also plays the social role of “half the sky” in the process of co-creation history.Whether the past or the present, women have always been a very large class and group of human society. Actually,women’s real status is not equal to their own value.Women are oppressed and discriminated against in the whole world,namely thinking feminist scholar Simone de Beauvoir said "the second sex".Nowadays,in mass media, such as TV play,movies, newspapers,magazines, advertising, Internet and so on, the images of women are constantly stereotyped, demonized and marginalized.at the Conspiracy of male-centered ideology and consumerism,women are symbolically annihilation and suffering from aphasia.What is more,in the Spring Festival Gala which directly delegate the Country’s will or the official ideology, the female image still fails to get the fair and realistic presentation. Either internal or external,women were not fled the restriction and shackles of traditional patriarchal culture.During the process of being shaped and propagated,the image of women in the Spring Festival gala sketch constantly change and renovate,displaying the specific age’s popular narration and imagination about female image.In the 1980 s, the Spring Festival gala sketch has shaped the image of traditional housewife.Those females are bound by traditional culture,and couldn’t get out of the male-dominated feudal family. In the 1990 s, theSpring Festival gala sketch has constructed many images of independent female,which transmitted the re-examine from social to gender differences.Early 2000 s, the Spring Festival gala sketch has molded“diversification” image of women who reflect the diversification of the people value orientation in new century to some extent. The Change in these images is not a substitute process, but sequentially laminating process.They embody and reflect the social features of every period of our country.From the track of the female image of the Spring Festival gala sketch in the thirty years,it is not difficult to find the deep-rooted connection between the female image and the national dominant culture.Otherwise,it also reflects the mainstream cultural values of the society and the subjective choice of the image of the female characters.The change and the evolution of female image in the Spring Festival gala sketch is not the simple change of social fashion and aesthetic vision,but the symbol reflected of the state ideology, material civilization and the patriarchal.In the Spring Festival evening party, the sketch has molded those female image with "stereotyping", "demonisation", "otherization" and other issues,and has not objectively and realistically reproduce women.Therefore, as the media on behalf of the state of the mainstream discourse-- Spring Festival Gala, should be Positively transfer female voice,let the female personality, value and dignity get due respect, then open an important channel to the truly independent, harmonious and equal for human.