Suzhou Time-Honored "Ye Shou He" Four Seasons Brand Packaging Design

With the social progress and people’s living standards continue to improve,consumers of goods has from the original demand for food and clothing to the current spiritual pursuit,this kind of lifestyle changes to product packaging also has the higher spiritual needs.And the Suzhou old and famous shop products has to face the dilemma of the decline of so of Suzhou old and famous shop commodity packaging innovation and development of the urgent and explore the Suzhou old and famous shop commodity packaging,firstly we should start from its cultural value,this performance in two aspects: one is old and famous shop commodity itself is the Suzhou regional traditional culture;on the other hand is time-honored brand corporate culture.How will this cultural integration for Suzhou time-honored packaging soul is an urgent need to solve the problem of the packaging design.Suzhou time-honored brand has a certain geographical scope,so the presentation of culture should be along with the characteristics of the Wu culture.While the packaging in addition to regional outside still need to take into account the cultural heritage,taking into account the development of enterprises and the sale of goods.Therefore,this paper aims at the communication of Suzhou time-honored brand concept in packaging,re deconstruction design elements,color and packaging structure innovationand other aspects of analysis and design,elaborated from the angle of art in Suzhou time-honored food packaging in the dissemination of culture in Suzhou,the integration of modern aesthetic needs and develop the brand development,thereby creating packaging the design conforms to the characteristics of the China.