Research On Innovative Design Of Yangzhou Time-Honored Brand "Sanhe And Simei" Pickles Packaging

With the rapid development of the market economy,the emergence of a large number of new brands and the gradual shift of the main consumer force to younger groups,time-honored brands will face more challenges and obstacles.Innovative desigm research of packaging is an important breakthrough for time-honored brands to stand out among many similar brands and rejuvenate.Firstly,the article takes the packaging design of Yangzhou time-honored brand“Sanhe and Simei” as the research object,analyzes the general rules of the time-honored brand and the problems of the packaging through literature research method,case study method,survey research method and design practice method.Secondly,evaluates the current visual elements of “Sanhe and Simei” and proposes the corresponding packaging design strategy,i.e.to deeply explore the cultural value of the time-honored brand “Sanhe and Simei” itself,to extract,expand and combine the brand elements in a measured way,and to integrate the trendy elements into it,so as to highlight the characteristics of the packaging of “Sanhe and Simei”.Innovative design features.Finally,according to the new design strategy,the existing visual image of “Sanhe and Simei” is reshaped and the future development trend of brand packaging design is discussed.Through the research and practice of innovative packaging design of Yangzhou time-honored brand “Sanhe and Simei”,it is expected that the popularity of “Sanhe and Simei” can be increased,the scope of consumers can be expanded,and realize the development of Yangzhou time-honored brand “Sanhe and Simei” from the perspective of packaging design,so as to better promote the culture of Yangzhou.