The Research On Evolution And Development Tendency Of Denim

With a large popularity, denim clothes are very representative of American culture and have been popular for such a long time that no other type of clothes can ever compete with them. During the history of 140 years, denim clothes have become a cultural phenomenon which adds to the wealth of mankind. With rapid development of society, a lot of changes have taken place in our ways of life, which leads to new interpretations of the concept of denim clothes.The first part of the thesis is devoted to the historical changes of denim clothes with the example of Levis, the earliest brand for denim clothes. The second part analyses the psychological and aesthetic needs towards denim clothes in order to further observe their evolution. The third part makes a conclusion on the trend for the development of denim clothes based on the analysis of the status quo of denim clothes as well as current psychological and aesthetic needs towards them.