Study On The Relationships Among Tourist Motivation,Tourism Involvement And Environmental Responsible Behavior

Tourism is the "sunrise industry",and people have reached a consensus on this point.Tourists are the subject of tourism activity,which is a key factor in the formation and development of tourism,so the relationship among tourism motivation,tourism involvement and its environmental responsible behavior is particularly important.Tourism involvement is the needs of individual attributes,goals and values,and activities consistent results,when the individual memory of personal relevance knowledge is activated,state of motivation will be inspired,and reflected in the cognitive activities and external behavior.Therefore,this study focuses on the cultivation of the tourist environmental responsible behavior study,the relationship among tourist motivation,tourism involvement and environmental responsible behavior,and discussing how to cultivate the behavior of environmental responsible tourists.Based on a lot of related literature at home and abroad,ensuring the five dimensions of tourist motivation,the three dimensions of tourism involvement from the perspective of tourists,this study discusses the relationship among tourist motivation,tourism involvement and environmental responsible behavior.Data analyses draw the following conclusions through SPSS20.0 and AMOS17.0:(1)Select the self development,exchange of experience,social interaction,sightseeing,relax and escape as the five dimensions of "tourism motivation",and select the attraction,centrality and self-expression as the three dimensions of "tourism involvement".Through analysis,obtain the further justifaction.(2)The relationship among tourist motivation,tourism involvement and environmental responsible behavior in the structural equation model has been verified.The results show that the tourist motivation is related with the tourist involvement,but the relationship between each dimension is not consistent.That is,exchange of experience has significant positive impact on attractiveness.Social interaction has significant positive impact on attraction.Sightseeing has significant positive impact on attraction.Relaxing escape has significant positive impact on attraction.Relaxing escape has significant positive impact on centricity.Self development has significant positive impact on self-expression.Exchange of experience has significant positive impact on self-expression.Social interaction has significant positive impact on self-expression.Sightseeing has significant positive impact on self-expression.(3)The hypotheses of the attraction of tourism involvement has significant positive impact on the environmental responsible behavior,and self-expression has significant positive impact on environmental responsible behavior have been justified,but centricity has significant positive impact on environmental responsible behavior has not been established.In addition,there is no significant relationship between the five dimensions of tourism motivation and environmental responsible behavior.Lastly,the paper gives many proposals on how to develop environmental responsible behavior of tourists,such as improving emotional ties,enriching tourism products;strengthening the interactive experience,paying attention to service guide;innovating marketing channels,locking potential targets;promoting the marketing hype,implementing the visitor management.